Test Blueprint for S5 Marketing (36MD)
About Test Blueprints
Test blueprints are created to provide guidance to Subject Matter Experts (SMEs) during the item writing phase of test development. In addition, we believe that they can assist those instructors who did not participate in item writing (and administrators) to understand the broad content of the item bank. Items are formally allocated across a course outline in a three-step process*:
- CETE psychometricians send a survey starting in the summer prior to item writing and until the item bank is written. The survey asks teachers to identify competencies they deem to be most important within the course as well as the difficulty level of writing items to each competency. Survey data is used to create a suggested blueprint for review by the Ohio Department of Education program specialists and SMEs.
- SMEs review the blueprint as a large group before item writing for a specific EOC test. There and in small groups, SMEs review the course outline and have the ability to make changes to the blueprint with a documented rationale based on their experience and expertise.
- Any revisions during small group work must be approved by the larger panel of SMEs attending an item writing workshop, as well as the program specialist from the Ohio Department of Education, which is the last step and produces the final blueprint which is summarized in this document.
Test blueprints can provide high-level guidance to instructors on preparing students for testing. It is important to keep in mind that the blueprint is a tool that is used when developing the test item bank during initial item writing and test creation. As with all tests, the End-of-Course test forms are a sample of the item bank.
Interpreting the Blueprints
Test blueprints display the total number of test items SMEs planned to write to a particular outcome (as designated in the course outline created by the Ohio Department of Education Office of Career-Technical Education or by a vendor). The blueprint describes structure of the item bank which is the total pool of test items created. Final test forms of 40-items are created from the item bank.
* This newer process for producing test blueprints was implemented October 1, 2015. Item banks created prior to this date were completed under a different blueprint process and therefore we are looking backward to provide the structure of the item bank. As revisions are completed for those career fields, for example Information Technology (2017-18), the blueprint process used will be the newer model. Learn more at cete.osu.edu/expertise/assessmentTest Blueprints
Business Foundations
ODE Subject Code: 141000
| Outcome # | Outcome Name | % Items Approved by SMEs |
|---|---|---|
| Strand 1. Business Operations/21st Century Skills | ||
| 1.1 | Employability Skills | 4.12% |
| 1.2 | Leadership and Communications | 6.19% |
| 1.4 | Knowledge Management and Information Technology | 5.15% |
| 1.9 | Financial Management | 4.12% |
| Strand 2. Business Foundations | ||
| 2.1 | Business Activities | 10.31% |
| 2.2 | Economic Principles | 9.28% |
| 2.3 | Global Business | 5.15% |
| 2.4 | Business Processes | 3.09% |
| Strand 3. Business Communications | ||
| 3.1 | Customer Relations | 5.15% |
| 3.3 | Business Communications Management | 3.09% |
| 3.4 | Marketing Communications | 3.09% |
| 3.5 | Social Media Communications | 3.09% |
| Strand 4. Business Governance | ||
| 4.1 | Risk Management Fundamentals | 2.06% |
| 4.4 | Legal Environment | 4.12% |
| 4.8 | Legal Foundations | 1.03% |
| Strand 5. Marketing | ||
| 5.1 | Marketing Fundamentals | 5.15% |
| 5.10 | Product and Service Development | 4.12% |
| Strand 6. Business Management | ||
| 6.1 | Management Fundamentals | 8.25% |
| Strand 7. Operations Management | ||
| 7.7 | Supply Chain Management | 4.12% |
| Strand 9. Financial Analysis and Evaluation | ||
| 9.1 | Financial Fundamentals | 2.06% |
| 9.2 | Corporate Investments | 2.06% |
| 9.5 | Financial Accounting | 2.06% |
| 9.6 | Financial Reporting and Auditing | 3.09% |
Management Principles
ODE Subject Code: 141025
| Outcome # | Outcome Name | % Items Approved by SMEs |
|---|---|---|
| Strand 1. Business Operations/21st Century Skills | ||
| 1.1 | Employability Skills | 5.32% |
| 1.2 | Leadership and Communications | 7.45% |
| Strand 2. Business Foundations | ||
| 2.1 | Business Activities | 7.45% |
| 2.4 | Business Processes | 5.32% |
| Strand 3. Business Communications | ||
| 3.2 | Relationship Management | 7.45% |
| 3.3 | Business Communications Management | 5.32% |
| Strand 4. Business Governance | ||
| 4.1 | Risk Management Fundamentals | 2.13% |
| 4.3 | Compliance | 2.13% |
| 4.4 | Legal Environment | 4.26% |
| 4.6 | Corporate Social Responsibility | 2.13% |
| 4.7 | Governance Structures | 5.32% |
| Strand 6. Business Management | ||
| 6.1 | Management Fundamentals | 9.57% |
| 6.2 | Strategic Planning | 8.51% |
| 6.3 | Change Management | 6.38% |
| 6.4 | Project Management | 7.45% |
| 6.5 | Human Resources Planning | 2.13% |
| 6.8 | Compensation and Benefits | 2.13% |
| 6.9 | Engagement and Retention | 3.19% |
| Strand 7. Operations Management | ||
| 7.4 | Quality Management | 3.19% |
| Strand 8. Data and Process Management | ||
| 8.3 | Information Management | 3.19% |
Strategic Entrepreneurship
ODE Subject Code: 141030
| Outcome # | Outcome Name | % Items Approved by SMEs |
|---|---|---|
| Strand 1. Business Operations/21st Century Skills | ||
| 1.1 | Employability Skills | 1.11% |
| 1.2 | Leadership and Communications | 2.22% |
| 1.3 | Business Ethics and Law | 4.44% |
| 1.5 | Global Environment | 2.22% |
| 1.6 | Business Literacy | 4.44% |
| 1.7 | Entrepreneurship/Entrepreneurs | 6.67% |
| 1.8 | Operations Management | 1.11% |
| 1.9 | Financial Management | 6.67% |
| Strand 2. Business Foundations | ||
| 2.1 | Business Activities | 8.89% |
| 2.2 | Economic Principles | 2.22% |
| 2.3 | Global Business | 2.22% |
| 2.4 | Business Processes | 1.11% |
| Strand 3. Business Communications | ||
| 3.1 | Customer Relations | 2.22% |
| 3.2 | Relationship Management | 2.22% |
| 3.3 | Business Communications Management | 1.11% |
| 3.4 | Marketing Communications | 2.22% |
| Strand 4. Business Governance | ||
| 4.4 | Legal Environment | 1.11% |
| 4.6 | Corporate Social Responsibility | 2.22% |
| 4.8 | Legal Foundations | 2.22% |
| Strand 5. Marketing | ||
| 5.1 | Marketing Fundamentals | 6.67% |
| 5.5 | Market Planning | 5.56% |
| 5.8 | Branding | 1.11% |
| 5.10 | Product and Service Development | 6.67% |
| Strand 6. Business Management | ||
| 6.1 | Management Fundamentals | 7.78% |
| 6.2 | Strategic Planning | 4.44% |
| 6.6 | Talent Acquisition | 1.11% |
| Strand 7. Operations Management | ||
| 7.5 | Facilities Management | 1.11% |
| Strand 8. Data and Process Management | ||
| 8.3 | Information Management | 1.11% |
| 8.4 | Business Applications | 1.11% |
| Strand 9. Financial Analysis and Evaluation | ||
| 9.1 | Financial Fundamentals | 2.22% |
| 9.7 | Managerial Accounting | 4.44% |
Operations Management
ODE Subject Code: 142020
| Outcome # | Outcome Name | % Items Approved by SMEs |
|---|---|---|
| Strand 1. Business Operations/21st Century Skills | ||
| 1.3 | Business Ethics and Law | 3.23% |
| 1.11 | Principles of Business Economics | 2.15% |
| Strand 2. Business Foundations | ||
| 2.1 | Business Activities | 3.23% |
| 2.2 | Economic Principles | 3.23% |
| 2.3 | Global Business | 2.15% |
| Strand 4. Business Governance | ||
| 4.1 | Risk Management Fundamentals | 6.45% |
| 4.2 | Contract Oversight | 3.23% |
| 4.3 | Compliance | 3.23% |
| 4.6 | Corporate Social Responsibility | 3.23% |
| Strand 6. Business Management | ||
| 6.2 | Strategic Planning | 2.15% |
| Strand 7. Operations Management | ||
| 7.1 | Safety, Health and Security | 8.60% |
| 7.2 | Sourcing and Procurement | 10.75% |
| 7.3 | Inventory Management | 13.98% |
| 7.4 | Quality Management | 8.60% |
| 7.5 | Facilities Management | 6.45% |
| 7.8 | Operations Risk Management | 7.53% |
| Strand 8. Data and Process Management | ||
| 8.4 | Business Applications | 2.15% |
| Strand 9. Financial Analysis and Evaluation | ||
| 9.4 | Internal Controls | 3.23% |
| 9.7 | Managerial Accounting | 6.45% |
Supply Chain Management
ODE Subject Code: 142025
| Outcome # | Outcome Name | % Items Approved by SMEs |
|---|---|---|
| Strand 1. Business Operations/21st Century Skills | ||
| 1.1 | Employability Skills | 1.11% |
| 1.3 | Business Ethics and Law | 2.22% |
| 1.5 | Global Environment | 1.11% |
| 1.8 | Operations Management | 1.11% |
| 1.11 | Principles of Business Economics | 2.22% |
| Strand 2. Business Foundations | ||
| 2.1 | Business Activities | 2.22% |
| 2.3 | Global Business | 4.44% |
| 2.4 | Business Processes | 2.22% |
| Strand 3. Business Communications | ||
| 3.2 | Relationship Management | 1.11% |
| Strand 4. Business Governance | ||
| 4.3 | Compliance | 3.33% |
| Strand 6. Business Management | ||
| 6.2 | Strategic Planning | 3.33% |
| 6.4 | Project Management | 5.56% |
| Strand 7. Operations Management | ||
| 7.1 | Safety, Health and Security | 6.67% |
| 7.2 | Sourcing and Procurement | 12.22% |
| 7.3 | Inventory Management | 12.22% |
| 7.6 | Distribution and Logistics Management | 12.22% |
| 7.7 | Supply Chain Management | 12.22% |
| 7.8 | Operations Risk Management | 4.44% |
| Strand 8. Data and Process Management | ||
| 8.1 | Business Process Analysis | 3.33% |
| Strand 9. Financial Analysis and Evaluation | ||
| 9.4 | Internal Controls | 2.22% |
| 9.7 | Managerial Accounting | 4.44% |
Logistics Management
ODE Subject Code: 142030
| Outcome # | Outcome Name | % Items Approved by SMEs |
|---|---|---|
| Strand 1. Business Operations/21st Century Skills | ||
| 1.3 | Business Ethics and Law | 1.12% |
| Strand 2. Business Foundations | ||
| 2.3 | Global Business | 5.62% |
| Strand 4. Business Governance | ||
| 4.2 | Contract Oversight | 7.87% |
| 4.3 | Compliance | 3.37% |
| Strand 6. Business Management | ||
| 6.1 | Management Fundamentals | 2.25% |
| 6.4 | Project Management | 7.87% |
| Strand 7. Operations Management | ||
| 7.1 | Safety, Health and Security | 6.74% |
| 7.2 | Sourcing and Procurement | 4.49% |
| 7.3 | Inventory Management | 15.73% |
| 7.5 | Facilities Management | 10.11% |
| 7.6 | Distribution and Logistics Management | 21.35% |
| 7.7 | Supply Chain Management | 3.37% |
| 7.8 | Operations Risk Management | 2.25% |
| Strand 9. Financial Analysis and Evaluation | ||
| 9.7 | Managerial Accounting | 7.87% |
Marketing Principles
ODE Subject Code: 144000
| Outcome # | Outcome Name | % Items Approved by SMEs |
|---|---|---|
| Strand 1. Business Operations/21st Century Skills | ||
| 1.1 | Employability Skills | 2.22% |
| 1.2 | Leadership and Communications | 6.67% |
| 1.3 | Business Ethics and Law | 4.44% |
| 1.4 | Knowledge Management and Information Technology | 1.11% |
| Strand 2. Business Foundations | ||
| 2.1 | Business Activities | 11.11% |
| 2.2 | Economic Principles | 4.44% |
| Strand 3. Business Communications | ||
| 3.3 | Business Communications Management | 5.56% |
| 3.4 | Marketing Communications | 14.44% |
| 3.5 | Social Media Communications | 5.56% |
| Strand 5. Marketing | ||
| 5.1 | Marketing Fundamentals | 15.56% |
| 5.2 | Channel Management | 3.33% |
| 5.3 | Marketing Information Management | 3.33% |
| 5.4 | Marketing Research | 4.44% |
| 5.5 | Market Planning | 2.22% |
| 5.6 | Pricing | 3.33% |
| 5.8 | Branding | 4.44% |
| 5.9 | Selling | 4.44% |
| 5.10 | Product and Service Development | 3.33% |
Marketing Applications
ODE Subject Code: 144005
| Outcome # | Outcome Name | % Items Approved by SMEs |
|---|---|---|
| Strand 1. Business Operations/21st Century Skills | ||
| 1.1 | Employability Skills | 2.20% |
| 1.2 | Leadership and Communications | 5.49% |
| 1.5 | Global Environment | 1.10% |
| 1.11 | Principles of Business Economics | 4.40% |
| Strand 3. Business Communications | ||
| 3.3 | Business Communications Management | 4.40% |
| 3.4 | Marketing Communications | 5.49% |
| Strand 4. Business Governance | ||
| 4.4 | Legal Environment | 1.10% |
| Strand 5. Marketing | ||
| 5.1 | Marketing Fundamentals | 5.49% |
| 5.2 | Channel Management | 6.59% |
| 5.3 | Marketing Information Management | 3.30% |
| 5.4 | Marketing Research | 7.69% |
| 5.5 | Market Planning | 8.79% |
| 5.6 | Pricing | 8.79% |
| 5.7 | Product and Service Management | 10.99% |
| 5.8 | Branding | 12.09% |
| 5.10 | Product and Service Development | 9.89% |
| Strand 9. Financial Analysis and Evaluation | ||
| 9.7 | Managerial Accounting | 2.20% |
Integrated Marketing Communications
ODE Subject Code: 144010
| Outcome # | Outcome Name | % Items Approved by SMEs |
|---|---|---|
| Strand 1. Business Operations/21st Century Skills | ||
| 1.2 | Leadership and Communications | 6.74% |
| 1.4 | Knowledge Management and Information Technology | 1.12% |
| Strand 3. Business Communications | ||
| 3.1 | Customer Relations | 4.49% |
| 3.3 | Business Communications Management | 8.99% |
| 3.4 | Marketing Communications | 20.22% |
| 3.5 | Social Media Communications | 6.74% |
| Strand 4. Business Governance | ||
| 4.4 | Legal Environment | 1.12% |
| Strand 5. Marketing | ||
| 5.1 | Marketing Fundamentals | 5.62% |
| 5.3 | Marketing Information Management | 2.25% |
| 5.4 | Marketing Research | 5.62% |
| 5.5 | Market Planning | 6.74% |
| 5.7 | Product and Service Management | 1.12% |
| 5.8 | Branding | 6.74% |
| 5.9 | Selling | 2.25% |
| Strand 6. Business Management | ||
| 6.2 | Strategic Planning | 8.99% |
| 6.4 | Project Management | 8.99% |
| Strand 8. Data and Process Management | ||
| 8.4 | Business Applications | 2.25% |
Digital Marketing and Management
ODE Subject Code: 144015
| Outcome # | Outcome Name | % Items Approved by SMEs |
|---|---|---|
| Strand 1. Business Operations/21st Century Skills | ||
| 1.1 | Employability Skills | 2.20% |
| 1.2 | Leadership and Communications | 4.40% |
| 1.4 | Knowledge Management and Information Technology | 2.20% |
| Strand 3. Business Communications | ||
| 3.1 | Customer Relations | 7.69% |
| 3.3 | Business Communications Management | 7.69% |
| 3.4 | Marketing Communications | 8.79% |
| 3.5 | Social Media Communications | 12.09% |
| Strand 5. Marketing | ||
| 5.1 | Marketing Fundamentals | 4.40% |
| 5.3 | Marketing Information Management | 6.59% |
| 5.4 | Marketing Research | 6.59% |
| 5.5 | Market Planning | 8.79% |
| 5.7 | Product and Service Management | 3.30% |
| 5.8 | Branding | 6.59% |
| Strand 6. Business Management | ||
| 6.4 | Project Management | 6.59% |
| Strand 8. Data and Process Management | ||
| 8.4 | Business Applications | 6.59% |
| 8.5 | Knowledge Management | 5.49% |
Marketing Research
ODE Subject Code: 144020
| Outcome # | Outcome Name | % Items Approved by SMEs |
|---|---|---|
| Strand 1. Business Operations/21st Century Skills | ||
| 1.1 | Employability Skills | 3.30% |
| 1.2 | Leadership and Communications | 5.49% |
| 1.4 | Knowledge Management and Information Technology | 5.49% |
| 1.8 | Operations Management | 2.20% |
| 1.10 | Sales and Marketing | 3.30% |
| Strand 3. Business Communications | ||
| 3.3 | Business Communications Management | 3.30% |
| Strand 5. Marketing | ||
| 5.1 | Marketing Fundamentals | 4.40% |
| 5.3 | Marketing Information Management | 7.69% |
| 5.4 | Marketing Research | 15.38% |
| 5.5 | Market Planning | 9.89% |
| 5.10 | Product and Service Development | 3.30% |
| Strand 6. Business Management | ||
| 6.2 | Strategic Planning | 4.40% |
| 6.4 | Project Management | 9.89% |
| Strand 7. Operations Management | ||
| 7.4 | Quality Management | 3.30% |
| Strand 8. Data and Process Management | ||
| 8.2 | Data Research and Analysis | 12.09% |
| 8.4 | Business Applications | 6.59% |
Merchandising and Buying
ODE Subject Code: 144025
| Outcome # | Outcome Name | % Items Approved by SMEs |
|---|---|---|
| Strand 1. Business Operations/21st Century Skills | ||
| 1.1 | Employability Skills | 1.06% |
| 1.2 | Leadership and Communications | 8.51% |
| 1.4 | Knowledge Management and Information Technology | 1.06% |
| Strand 2. Business Foundations | ||
| 2.3 | Global Business | 4.26% |
| Strand 3. Business Communications | ||
| 3.1 | Customer Relations | 6.38% |
| 3.2 | Relationship Management | 1.06% |
| 3.3 | Business Communications Management | 4.26% |
| 3.4 | Marketing Communications | 4.26% |
| Strand 4. Business Governance | ||
| 4.6 | Corporate Social Responsibility | 3.19% |
| Strand 5. Marketing | ||
| 5.1 | Marketing Fundamentals | 3.19% |
| 5.3 | Marketing Information Management | 4.26% |
| 5.4 | Marketing Research | 2.13% |
| 5.5 | Market Planning | 6.38% |
| 5.7 | Product and Service Management | 10.64% |
| 5.8 | Branding | 3.19% |
| Strand 7. Operations Management | ||
| 7.2 | Sourcing and Procurement | 12.77% |
| 7.3 | Inventory Management | 10.64% |
| 7.4 | Quality Management | 8.51% |
| 7.7 | Supply Chain Management | 4.26% |
Professional and Technical Sales
ODE Subject Code: 144030
| Outcome # | Outcome Name | % Items Approved by SMEs |
|---|---|---|
| Strand 1. Business Operations/21st Century Skills | ||
| 1.1 | Employability Skills | 3.41% |
| 1.2 | Leadership and Communications | 9.09% |
| 1.3 | Business Ethics and Law | 1.14% |
| 1.4 | Knowledge Management and Information Technology | 3.41% |
| Strand 2. Business Foundations | ||
| 2.1 | Business Activities | 4.55% |
| Strand 3. Business Communications | ||
| 3.1 | Customer Relations | 7.95% |
| 3.2 | Relationship Management | 4.55% |
| 3.3 | Business Communications Management | 9.09% |
| 3.5 | Social Media Communications | 3.41% |
| Strand 4. Business Governance | ||
| 4.6 | Corporate Social Responsibility | 4.55% |
| Strand 5. Marketing | ||
| 5.1 | Marketing Fundamentals | 6.82% |
| 5.3 | Marketing Information Management | 3.41% |
| 5.4 | Marketing Research | 3.41% |
| 5.5 | Market Planning | 5.68% |
| 5.6 | Pricing | 7.95% |
| 5.9 | Selling | 14.77% |
| Strand 7. Operations Management | ||
| 7.2 | Sourcing and Procurement | 2.27% |
| Strand 8. Data and Process Management | ||
| 8.3 | Information Management | 4.55% |
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